Erika Goering

Tender Buttons

Typographical anthology of Gertrude Stein’s Tender Buttons. Based on syllabic rhythm and sound.

Tender Buttons Tender Buttons

Inspi-Rational: Lisa Strausfeld Lecture Poster

For a theoretical lecture featuring the amazing Lisa Strausfeld.

Inspi-Rational: Lisa Strausfeld Lecture Poster Inspi-Rational: Lisa Strausfeld Lecture Poster

Stop

Summer 2008 Installation at the former Dolphin Gallery in Kansas City, MO.

Stop Stop

Koenig Book

Blurb book showing orthogonal qualities of Pierre Koenig’s work.

Koenig Book Koenig Book

Union Station Centennial Celebration

A narrative within a narrative. Interactive tabletop timeline showing Union Station’s 100-year history.  

Union Station Centennial Celebration Union Station Centennial Celebration

Reach Out & Read Poster: Knowledge is Nourishment

Inspiring parents to read to their children at an early age.

Reach Out & Read Poster: Knowledge is Nourishment Reach Out & Read Poster: Knowledge is Nourishment

Dr. Bronner’s Magic Soap Rebranding

Mode of appeal study. Converting ethos to pathos using transparency and type.

Dr. Bronner’s Magic Soap Rebranding Dr. Bronner’s Magic Soap Rebranding

Folly Theater: Grace Kelly Quintet

A jazz-inspired study of rhetorical tropes. Designed for the Folly Theater in Kansas City.

Folly Theater: Grace Kelly Quintet Folly Theater: Grace Kelly Quintet

I Can't Do Everything, but I Sure as Hell Try.

I'm a designer, fine artist, student, mentor, freelancer, geek, and all-around good person.

Learning Design


Tword Presentation

Posted 05/9/12 9:33 PM
in KCAI, Learning, Typography4


ADAA Submissions

So far, I’ve entered Tword and Pixel Pets.  Two web-based projects. I’m also considering doing a bunch more.

I’m still getting used to this whole “entering award contests” thing, so I’m a bit nervous. But I think it’ll be okay.

 

Tword

Twordplay.com

Tword is a class project for Typography 4 at the Kansas City Art Institute.

Tweets from a shared twitter account are displayed and animated as a typographical experiment in communication and context.

The twitter account is shared among my Graphic Design Department classmates at the Kansas City Art Institute, and is a record of things that have been overheard in the studio.

This experiement was built with PHP, jQuery, AJAX, HTML5, and CSS3.

Tword is a Twitter-based typography experiment demonstrating what happens to tweets when they are removed from their original context and re-contextualized in a new environment. Specific keywords are styled and animated to stand out from the rest of their parent tweets, giving the user a feeling of eavesdropping on a conversation.

 

Pixel Pets

erikagoering.com/tamagotchi-collection/

Pixel Pets was an Information Architecture collection project at the Kansas City Art Institute. Pets are organized and sorted by their characteristics, and presented in an informative website.

This is an information architecture project based on my personal collection of virtual pets. I organize and sort them in multiple ways, with infographs representing various characteristics of my collection.

This was an opportunity to see what was possible with the Adobe Muse beta (sadly, Muse isn’t available as a product in the selection box).
I used Muse (beta) to build the site, Illustrator for all of the graphic elements (virtual pet illustrations, infographics, and the background tile and lace pattern), and Photoshop for some of the animations of the pets on the screens.

Posted 05/9/12 2:52 PM
in KCAI, Learning, User Experience


Semester Reflection

 UX

User Experience is a class I was really excited about when the semester began. And I think that enthusiasm is what made me realize how much I actually love this kind of stuff. Tailoring design to suit the needs of real people is something I’ve always been intrigued by, and I feel very fortunate to have learned so much about it.

Research was really the main thing covered in this class. The big lesson I took away from it was understanding. Not just regurgitating quantitative information, but applying it on a qualitative and conceptual level. Understanding is the key to creating good work. And that applies to any subject. It’s not just design. It’s life.

I feel like I’ve unlocked some of the secrets of design; like I’ve been given some exclusive tools for being amazing. I’m part of an elite club of designers who take actual people into consideration, and not just “getting the job done.”

User Experience has actually made me re-think my future as a designer. I came into this program with the idea that I’d end up working in for a small, local company, doing glorified desktop publishing for random clients. But now, my standards have changed, and I’m starting to take a real interest in catering to niche markets and subcultures. These unique groups of people need someone to speak for them and to them, and I want to become that someone.

 

IA

I’ve decided that information architecture is yet another direction I could possibly take in my life (and definitely enjoy!). I love the idea of building usable information out of raw data and content. Sculpting something practical out of something mundane is like magic. The geek in me loves to create order and hierarchy, and I love making it accessible and digestible too.

Between UX and IA, I think I’ve developed quite a design arsenal this semester. I’m getting dangerous.

 

T4

Typography 4 taught me how to manage a project on my own. This was my first real self-directed class, and I learned more about myself than I did about typography. I think typography was just a medium for that. The experimentation process also taught me about how a project can evolve dramatically over time and become something really refined and engaging. And it taught me to keep pushing things, even when I think I’ve pushed enough. There’s always more to do, and there’s always something better to achieve.

 

Overall

This semester has been the most nurturing, inspiring, and stimulating semester I’ve ever had. I’ve learned more about myself and who I want to be in these three classes than I have in my entire college career.

Posted 05/9/12 1:16 PM
in Information Architecture, KCAI, Learning, Typography4, User Experience


Hand Built Final Presentation

Posted 05/8/12 1:58 PM
in KCAI, Learning, User Experience


Namasté Demo

Posted 05/7/12 6:49 PM
in Information Architecture, KCAI, Learning


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Working Design


HTML & CSS for Clients

Since I’m building websites for clients, and they want to learn how to maintain their own content, I should teach them some basic HTML so they don’t have to come to me with every little update request.

Problem is, I’ve never really taught HTML to anyone before. I don’t really know where to start. I’ve got lots of information in my head, but no real order to it. I have to figure out how to organize my thoughts in a somewhat linear manner for novices to understand.

So, I’m writing a book!

It’ll help me learn how to teach, it’ll help my clients figure out how their websites work, and the people in my studio will be able to learn some basic HTML.

My goal is to make it simple and lighthearted; not scary or “nerdy.” I don’t want to alienate anyone with cold, emotionless pages of code. I want to create a friendly way to isolate each element, and break it down to its most basic components in a visual way, instead of just explaining that “this is what an anchor tag does.”

I want to cater to designers and visually-thinking people, and not to the tech-savvy. So, my Design Challenge here is to make text visually understandable and usable. And non-threatening.

Here’s what it looks like so far. Colors are probably going to change, and I haven’t added any actual copy to it yet, but I think it’s starting to come along pretty well. This is a pretty quick project, with the first round of “near-final” spreads done by this time next week. I’ll probably keep refining it after that, though. And maybe even self-publish! That’d be cool.

Posted 02/8/12 11:34 AM
in MyARTS, Working


Read E-Books LLC: Final Logo

This logo combines a speech bubble with an e-book reader, showing that language is evolving to include technology. I used simplified forms to make the logo easy to recognize, and to appeal to all audiences, young and old.

logo-01.jpg
»

Posted 10/25/11 5:20 PM
in MyARTS, Working


“Merge”

Come to my show. Support local art. Yadda yadda. You know the drill.

merge-web-flyer-2-with-combat.jpg

Posted 10/24/11 4:54 PM
in MyARTS, Working


Baby’s First Mind Map!

Today was the first day of getting un-stuck from a rut we were in. We’re designing a logo for an e-book reader company, and my high-schoolers all kept coming up with logos that looked like books with a big shiny E.

Boring!

So, at my own desk, I was mind-mapping and sketching, and I thought, “Why the heck am I doing this alone?” So I got up and went over to the whiteboard, grabbed some markers, and handed them to the kids. They weren’t excited at all about getting away from the computers, but I told them that this would get them to a better place with their logo designs, so they obliged.

I started things off with my blue marker (everyone had a different color so I could see who was adding things and who wasn’t), writing the company’s name in the center and branching a few things from it. I was explaining the connections between all the things I was writing, and a pretty good discussion soon followed. They uncapped their markers and, like magic, we all ended up with a board full of ideas and chatting about concepts that were far from just plain ol’ books.

IT’S WORKING! THEY GET IT! YES!!

  

I feel like we’re finally becoming the graphic design studio I always wanted us to be.

I was so happy that my little high-schoolers were developing interesting ideas that, as soon as the workday was over, I sped home and jumped around all excited for awhile.

It’s been a good day.

Posted 08/24/11 8:55 PM
in MyARTS, Working


New School Year, New Designer

I had a breakthrough over the summer.

Backstory: For those who don’t know (or just haven’t heard about it enough yet), I’m an assistant mentor for high school students at an after-school art program called MyARTS (where I used to be a mentored high school student myself). So, in addition to taking classes at KCAI, I’m also learning from a MyARTS mentor (and on-the-job experience from various client jobs), and in turn, mentoring/teaching the high school kids who are also part of the program. Pretty sweet gig.

So, as I learn from various sources about how to be an awesome designer, I’m teaching everything I know to these high school students. So, everything I do at school, I immediately try to apply it to whatever we’re working on at MyARTS. It helps me solidify what I’ve just learned, and kind of validate myself as an artist and designer too.

Since the curriculum at MyARTS is very open, I have a lot of freedom if something comes up and I want to have a whole day dedicated to it. Best job ever.

So, anyway, over the summer, our studio did its yearly turnover, where I lose my older kids because they’re leaving for college, and the new freshmen haven’t come into the program yet. So there’s a short time where I have a nearly empty studio and I’m just working on client jobs and random other boring things like inventory until I can get some more people in my studio. During that time, I talked with my supervisor/mentor about starting a “real” graphic design curriculum for the apprentices who are visiting each studio before they are officially hired. I used everything I learned my sophomore year to create a more structured, logical series of exercises (as many as I can fit in a 3-hour slot) and, I put it to the test when the first apprentice came through my studio.

I set up 3 mini-projects (that should take about an hour each); one for Photoshop, one for Illustrator, and one for InDesign. The Photoshop project is an exercise in basic photomanipulation and super-simple typography (finding the right typeface for a mood conveyed in a photo). The Illustrator project teaches how to use the scanner, how to trace an image with the pen tool, and how various other tools work together to create a simple vector illustration. We then take that illustration into InDesign and use it (along with more typography) to create a business card for the student! Hooray!

This little 3-hour curriculum was a pretty awesome success. (Although I’m starting to think I need to incorporate Photoshop better into the business card project…)

But that’s not even the best part. My newfound leadership and ability to apply what I’m learning in college to a high-school-age group is starting to seriously boost my confidence. Yay!

As a result, I’m not holding back, and I’m starting to also create a more structured design process for our young designers.

We just happened to get a new client job at the end of the summer. We need to design a logo for an e-book reader company. With previous jobs, we would have a chat with the client about what they wanted, and then run over to the computers and start cranking out whatever came to mind. We came up with crap most of the time.

So now, applying what I’ve learned in school about developing ideas (which is something I continue to struggle with), I decided that we needed to have critiques every couple of days to see how things were going. That went okay, but it still left us stuck. So, today, I ended up making them do some serious idea-developing, and we came up with some pretty cool outside-the-box stuff. IT’S REALLY WORKING! The project is starting to go where it needs to.

So, back to the point. The big breakthrough was that my brain started to make connections about applying what I’ve learned to the real world. AND IT’S WORKING! And my new faith in myself is starting to translate into my schoolwork (the little bit that I’ve done this first week of school). I’m not so shy and intimidated anymore now.

I’m very excited about my future in design.

Posted 08/24/11 8:55 PM
in KCAI, MyARTS, Working


Living Design


ErikaGoering: I’m finally back to work! #myarts

ErikaGoering: I'm finally back to work! #myarts

Posted 05/14/12 2:39 PM
in Twitter


ErikaGoering: Kicked an abundance of ass this morning. Feeling pretty damn proud of myself.

ErikaGoering: Kicked an abundance of ass this morning. Feeling pretty damn proud of myself.

Posted 05/7/12 12:01 PM
in Twitter


ErikaGoering: I could go for a snow cone right now.

ErikaGoering: I could go for a snow cone right now.

Posted 05/5/12 6:16 PM
in Twitter


ErikaGoering: Dear spammers, I hate you. That is all.

ErikaGoering: Dear spammers, I hate you. That is all.

Posted 04/25/12 10:11 AM
in Twitter


ErikaGoering: Good music and giggly studiomates. <3

ErikaGoering: Good music and giggly studiomates. <3

Posted 04/20/12 9:54 PM
in Twitter


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