Dieter Rams: Reverse Psychology

By Erika Goering,

  Filed under: Design Systems, KCAI, Learning
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Lillie and I have chosen Dieter Rams (and his 10 principles of good design) for our exhibit. We’re taking those 10 principles and demonstrating how important they are by showing what happens when they are not considered. We’re referring to this as reverse psychology, where we’re showing the opposite to make our point.

We need to clean up our floor plan for scanning, but here’s a quick explanation of how we’re using the space:

  • The viewer enters the building and goes to the left, then across the length of the building, then up the back stairs, through the hallway, and down the front stairs to end the experience where they began. This utilizes the entire space.
  • Speaking of using the whole space, we also extend the exhibit into the bathrooms to create a richer experience.

As of right now, we’re trying to push our concept further, narrow down our ideas related to our concept, and work out the kinks in what we are actually showing.


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