Final Packaging

KCAIVisLang

October 24th, 2011 • 3:36pm

My concept: I wanted to show the organic, pure qualities of the soap while giving the customer a sense of magic (there’s magic in the name!) and comfort. I achieved this through transparency of the label and using the soap itself as a design element. Both of those things together created what Jumper called a […]

Koenig: More Dynamic!

KCAITypography3

October 24th, 2011 • 9:19am

Due to the ho-hum feedback I got, and my own general unhappiness with my book, I decided to completely redo this layout. It’s a lot better now. Yay, progress!     While playing around with my layout, I stumbled upon what I like to call a reverse indent, where I start a new paragraph column […]

Union Station: Centennial Celebration

KCAINarrative/Sound&Motion

October 21st, 2011 • 11:23am

I learned a lot during this project. In addition to becoming more familiar with After Effects, I also learned some video techniques such as how to use a green screen (which, looking back, should’ve been blue), and how to pass ideas and their accompanying After Effects files to and from a partner (and fix miscommunications […]

Puget Sound Series

Projects

October 17th, 2011 • 9:51pm

Surreal photomanipulation illustrating the exciting and uncertain qualities of exploring a new place.

Reach Out and Read Poster

Projects

October 17th, 2011 • 9:06pm

Poster for Reach Out and Read. Raising awareness of how important it is to read to children from a very young age.

Spreads: Sturdy, But Static

KCAITypography3

October 17th, 2011 • 9:21am

Self-critique: I definitely feel like it’s coming along. Yay, progress! It’s got the sturdy, architectural and modular qualities that I want to convey, but the layout in general is kind of boring and static. It needs that good old-fashioned Koenig dynamism. So that’s what we talked about in critique this morning. We discussed how to […]

My Koenig Book

KCAITypography3

October 14th, 2011 • 12:32pm

(Also posted here: http://kcaitype3.blogspot.com/2011/10/erika-book.html) My concept is to utilize a simple structure in an architectural way, inspired by Koenig’s work. I chose a large landscape book to imitate the shape and scale of a Koenig house. The 13×13 grid reminds me of a floor plan (think square footage). The condensed sans-serifs imitate pillars and beams, […]

Newest Website Sketches: Now with Hierarchy!

KCAIOnline Presence for the Artist

October 11th, 2011 • 12:21am

I’ve been working on getting my hierarchy more organized, and I’m also playing around with my shiny new copy of Clarendon Text! It’s so much better than using plain old regular Clarendon for body copy. It just feels more even and fluid. Yay! Anyway, I’m starting to code some of the HTML/PHP right now. I’m […]