“Design” vs. Design

Find&Share • Information Architecture • KCAI • Learning • Living • Read&Respond • User Experience

April 17th, 2012 • 1:04am

I recently read an article on TechCrunch about user experience and what it takes to succeed in the competitive world of tailored/targeted apps. While the article specifically talks about the digital/interactive realm, this same thinking can be applied to other design problems. Jamie described this issue last year as “skeleton vs. skin,” where the skeleton is  Read More

Tailored/Tailorable App Ideas for Yoga Teachers

Information Architecture • KCAI • Learning

April 11th, 2012 • 12:22am

Idea 1: Yoga Class Management app allow yoga teachers to keep track of their class schedule plan/manage yoga class curriculum manage student subscriptions and take payments timer to keep track of class duration and individual pose durations Idea 2: Yoga Routine Planner choose from different types of yoga (ashtanga, hatha, kundalini, bikram, vinyasa, etc.) select  Read More

Final Tailored Ad: Yoga Mat Cleaner

KCAI • Learning • User Experience

April 5th, 2012 • 7:48pm

This full-page magazine ad for yoga mat cleaner ties in to yoga teachers’ values and goals of being physically active and keeping their studio clean for their students. A dirty mat can be an obstacle, as it does not provide sufficient friction for practicing yoga. The lotus is a symbol of purity and transcendence, and  Read More