Lillie and I have been brainstorming and refining our concept quite a bit. We’ve narrowed it down to focusing on contradictions to the 10 principles, using types of people as the theme.

We want to push the idea that the 10 principles of design are very important, and that you don’t really notice how important they are until they’re eliminated or disregarded. And we want to use people to make it a more emotionally-driven experience.

So, here’s some of the stuff we talked about: