As good designers, we tend to unconsciously incorporate Dieter Rams’ Ten Principles of Design into our work. It’s common sense to us. Although the list is applied to design, it can be connected with so much more—such as us. Not us as designers, but us as people—contributors to society. Looking into human behavior, it’s quite funny how the idea of the principles seem to vanish in many cases. It’s as if ignoring common sense is just human nature.

Human Nature is a proposed exhibit that notes Dieter Rams’ Ten Principles of Design by showcasing the opposite meaning through people. The principles are divided throughout the area that the Artspace provides. Each principle is displayed through different environments, experiences, and people. That’s right—guests won’t have a smartphone in front of their faces at all times, nor will they be forced to read never-ending amounts of information plastered onto walls.

Human Nature uses real people as ways of learning, communication, and overall interaction. In fact,
visitors must interact with the people of the exhibit in order to determine what principle each group misrepresents.