One movie campaign that I immediately thought of was Food, Inc.

The use of visual pun (the barcode standing in as the cow’s spots) is both eye-catching and relevant to the message that food has been reduced to a product with utter (udder!! ha!) disregard to the integrity of the food itself in its natural state.

The saturated color in the image hits the viewer in the face while alluding to today’s food being hyper-saturated with artificial colors and preservatives. This DVD cover combines natural and artificial elements to create an uncomfortable feeling of being over-processed while not having a crowded composition.

I’ll be keeping these things in mind throughout this project.